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Wednesday, May 04, 2011

SM Mall of Asia


SM Mall of Asia (MOA) is a shopping mall owned and developed by SM Prime Holdings, the largest mall developer and owner in the Philippines. SM Mall of Asia is the 3rd largest shopping mall in Asia and the 4th (Ref. Forbes' World's 10 Largest Shopping Malls) largest shopping mall in the world. It has a land area of 42 hectares and has a gross floor area of an approximate 390,193 m² (4.2 million square feet) and 407,101 m² of total area. The mall is located in Bay CityPasay CityPhilippines near the SM Central Business Park, the Manila Bay and the southern end of EDSA (Epifanio de los Santos Avenue). The mall attracts a daily average foot traffic of about 200,000 people.


The Mall of Asia was constructed within a reclaimed area. It is built on 19.5 hectares of reclaimed land and has a gross floor area of 390,193 square meters. The mall is located at the southmost tip of Epifanio de los Santos Avenue. A roundabout was constructed in the front of the mall with a huge bronze globe similar to that of the Universal Studios Theme Parks and the Unisphere in Flushing Meadows Park in New York City. On November 18, 2009, the globe was turned into an LED Globe also known as GlobAmaze. The first and only full global video display in Asia with its high resolution and full display graphics made possible by the LED’s 26,300 pieces of point lights. This cutting edge LED technology is among other things, weather-proof, has superior brightness, and a long lifetime.



The mall includes branches of all of the standard anchor stores found in most of the SM Supermalls. The first-ever branch of Taste Asia, one of the SM Supermalls' food court brands, is located right outside the mall's supermarket, the sprawling SM Hypermarket.
One of the mall’s main attractions is the first ever IMAX theater in the country, along with a Director's Club Theater for intimate screenings (30 La-Z-Boy seats), a Premiere Cinema, and the CenterStage Cinema which can used for live musical concerts and theatrical performances. The San Miguel-Coca-Cola IMAX Theatre is one of the world's biggest IMAX screens in 3D including 2D screenings.
In addition to the mall's special theaters, it also has six regular two-tiered movie theaters similar to the ones found in almost every SM Supermall.
The mall features the Philippines's first Olympic-sized ice skating rink. At 61 by 30 meters, the rink is described as the biggest of its kind in Southeast Asia. It can accommodate both recreational and competitive figure skating, as well as ice hockey. Along with plain access and skate rentals, the rink's operators also offer training progams in both figure skating and ice hockey.  Several ice skating competitions have been held at the mall's ice skating rink, the most prestigious yet having been Skate Asia 2007. It was also the first time that the Philippines had hosted any international ice skating event.
The mall's open-air Music Hall directly facing the sea has also held several events, contests and concerts.
The mall also provides office space. Dell International Services, a subsidiary of Dell, Inc. once occupied a 13,470.5-square meter area at the second floor of the north parking building of the mall. At present, Teleperformance has taken over that space.

On October 10, 2007, the P313-million SM Science Discovery Center, the first of its kind in the world, was opened. SM Prime Holdings has partnered with US-based Leisure Entertainment Consultancy (LEC) for the SDC, it features a digital planetarium and a wide range of technology and science-themed exhibits.
In 2009, it was renamed into Nido Fortified Science Discovery Center after being bought by Nestlé Philippines.

An esplanade was constructed at the back of the mall where it served as the observation center for the First World Pyro Olympics in December 2005.
The second World Pyro Olympics were held at the SM Mall of Asia's boardwalk area in early January, 2007.
The Esplanade was also the venue for Lovapalooza 2, wherein more than 5,300 couples kissed for 10 seconds on February 10, 2007, breaking Hungary's 4,445 in the Guinness World Records.
Also, an events venue named One Esplanade was constructed here. One Esplanade is usually used for product launches, parties, and other events.
There is also a strip mall owned by Mr. Henry Sy and Mr. Mariano Nocom, called the San Miguel by the Bay at the Esplanade. The strip mall has retail shops and restaurants and is an extension of the retail facilities of the SM Mall of Asia. It was opened on November 2007.

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